What to Look for in a Marketing Partner
Leah Rush Easterby, NIB Direct Contributing Editor
May 14, 2021
Law firms want the same things from their marketing partners that everyone does. The difference lies in their intolerance for subpar results and unwillingness to continue relationships with vendors that don’t deliver on their promises. If your law firm’s vendor manager has to spend much time reviewing service providers’ performance, you will probably be looking for new marketing professionals to work with.